Snap Inc.’s quest to earn enough money to IPO sees it flip-flopping after pledging not to use “creepy” ad targeting. Snap will now allow advertisers to use Oracle’s Data Cloud (formerly Datalogix) third-party data about what users buy offline to target ads…
Google brought its own version of ‘It’s a Small World’ to CES. The ride, which opened Tuesday at Google’s massive booth outside the Las Vegas Convention Center, is part of a big promotional blitz the search giant is making around the Assistant,…
In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting a handful of new products, including World Lenses,…
Google has been under the gun when it comes to the power of its massive ad network — the biggest on the internet — being used for nefarious purposes, but the search giant is intent on using its tech to battle that problem….
Reminder: Almost 90 per cent of the revenue of the company formerly known as Google — grandly rebranded Alphabet this fall, even if everyone, including me, is still going to call Google Google — comes from advertising. Mountain View’s annual revenue is around $69 billion at this point. It makes almost…
Yahoo is hoping to bring in more advertiser dollars with two new units that it’s announcing today as part of the Digital Content NewFronts. Vice President of Product and Media Mike Kerns pitched the new formats as the flip side to the…
What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shoreditch, East London, a stone’s throw from where…
